1Stunning and Concise
Local politics has a lot to do with name and face recognition, grassroots volunteers and pounding the pavement. Keeping this is mind, we wanted to present a website that would showcase Jon and his family, make it easy to volunteer, engage in social media, and of course, make it easy to contribute.
We used beautiful high resolution photos as headers for each page and put the key call to action buttons front and center. Keeping it simple was the main objective.
We focused on integrating the website with the campaign marketing materials as well, developing a consistent brand that would align with the palm cards, yard signs, campaign buttons and print advertising. This is something that is not usually done in a local campaign.
And finally, we had a little bit of fun with the footer- going back to Farmington's roots as an agriculture town, we used the very recognizable corn fields in the "flats" along with the ever present two radio towers to drive home the Farmington locale.