Responsive Web Design

Responsive Web Design is here to stay (and that's a good thing).

Responsive Web Design Layout Examples
Example of Responsive Web Design Layouts

The big WebDev buzzword(s) of 2013 will be Responsive Web Design (RWD). What exactly does this mean? Well put simply, it means that your website and your content will look exactly how it was intended to look on all devices meaning any gadget ranging from a very small smart phone, to a tablet, to a high definition television or monitor will render your site correctly.  This is great stuff!

You are quickly seeing more and more of the major sites move to this approach, and with good reason.  Your customers are visiting your website on their mobile phones and on their tablets - and if they aren’t yet, they will be in very near future- The shift to mobile is happening at an extraordinary pace.

So what can you do?  Jonster.com is already developing sites using Responsive Design.  Go ahead, shrink your browser right from here and watch what our page does… make it really, really small… I’ll wait a sec…

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Pretty cool, huh? You can do this on any page on our site.  This is so beneficial for a multitude of reasons, the most important obviously being visual for your customers, but in at close second, is SEO -Search Engine Optimization. With responsive design there is no need for a second mobile page or mid-size page that splits up your hard earned Google (or Bing, et al) rankings. It is all done from the main site page and the code and keeps your rankings in one well deserved bucket.

Your customers are visiting your website on their mobile phones and on their tablets - and if they aren’t yet, they will be in very near future.

Things to consider

  • Time (and cost).  Coding RWD does take more time and will cost more.
  • Browser and device support - Who are your customers, and what will they be visiting on?
  • Performance - RWD is much leaner and meaner than many javascript based solutions.
  • Content- what kind of content are you delivering to your visitor, and how will it look on a smaller device?

Given the rapid adoption of tablets and smartphones - Responsive Web Design is certainly here to stay and is something that most businesses should consider.

We’d love to talk to you about our approach!

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